37.79.140    OUTREACH EFFORTS

(1) The department will promote the HMK Plan through a combination of traditional marketing methods, social marketing, the development and maintenance of an enrollment partner network and collaborative efforts with schools, advocacy groups, health care providers, and other community organizations to encourage, assist, and actively enroll children in the plan. All outreach will include the name HMK Plan on documents associated with the plan including, but not limited to advertising, brochures, applications, and membership cards.

History: 53-4-1105, MCA; IMP, 53-4-1104, 53-4-1105, MCA; NEW, 2009 MAR p. 1673, Eff. 10/1/09.