(1) The department may review all proposed sign locations to determine:

(a) franchisee compliance with statutes and rules;

(b) owner compliance with the motorist information sign program statutes and rules;

(c) owner compliance with nondiscrimination statutes; and

(d) whether a conflict exists with existing signs or future sign installations.

(2) Complaints about the motorist information sign program or the actions of the franchisee may be submitted in writing to the department. Complaints shall be investigated by the department which will provide a written response to the complainant. A copy of the complaint and response shall be provided to the franchisee.