(1) In determining whether a reasonable public necessity and demand is established in any case, the board requires that these words be given a meaning which will promote the public interest of the community as a whole in having a sound banking structure, reasonably competitive and adequate for the needs of the community.

(2) In making this determination the following are among the factors which the board may consider:

(a) the number of banks already serving the area in which the proposed bank would locate;

(b) the size of the area;

(c) the population of the area;

(d) the wealth of residents of the area;

(e) the commercial and industrial development of the area;

(f) the socio-economic trends of the area;

(g) the adequacy of the services being provided by existing banks compared to the needs of residents and the services to be offered by the proposed bank, including a detailed list of banking services that will be offered the community to be served by the new bank;

(h) the capability of existing banks to handle potential growth of the area;

(i) the convenience of the location of existing banks to residents of the area as compared to convenience of the proposed bank;

(j) the size of financial institutions in the area;

(k) the history of financial institutions in the area;

(l) an indication of the support the proposed bank could reasonably expect to receive from representative segments of the businesses and residents of the area; and

(m) the probability of the success of the proposed bank.