(1) The program requires that successful candidates:

(a) demonstrate knowledge of and apply press law, particularly as it affects the rights and responsibilities of student journalists;

(b) demonstrate knowledge of and apply the history, technological development, and impacts of the mass media;

(c) demonstrate knowledge of the functions of the news media in a democratic society;

(d) demonstrate knowledge of the organizational structure of the news media;

(e) demonstrate knowledge of styles and purposes of journalistic forms, including news, features, columns, and editorials;

(f) demonstrate knowledge of and apply the concepts of accuracy, fairness, objectivity, and comprehensiveness in news reporting;

(g) demonstrate knowledge of and apply journalism ethics;

(h) demonstrate knowledge of precomposition strategies, including generating sources, determining angle, interviewing, and researching;

(i) demonstrate knowledge of and apply skills in using multiple drafts, conferences, and self-assessment as guides for revision and editing;

(j) demonstrate a variety of publishing/production methods;

(k) demonstrate knowledge of and apply methods of effective evaluation of journalistic forms, including advertisements;

(l) demonstrate knowledge of and apply strategies to organize staffs and demonstrate skills in leadership and group dynamics;

(m) demonstrate knowledge of and apply sound business practices for advertising, sales, consumer relations, bookkeeping, and circulation;

(n) demonstrate knowledge of the purposes and characteristics of sound strategies in instructional planning and delivery;

(o) create effective journalism programs by demonstrating sound practices in selecting, designing, organizing, and employing objectives, strategies, and materials;

(p) create engaging learning environments by organizing students for effective whole class, small group, and individual work;

(q) integrate a variety of instructional strategies, materials, and technologies appropriate to the breadth of journalism content and the individual needs of students;

(r) select, prepare, use, and evaluate varied assessment methods and procedures;

(s) communicate components of curriculum and instruction to students, parents, lay audiences, and other educators; and

(t) create an inclusive and supportive learning environment in which all students can engage in learning.