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(1) Tourist-oriented directional signs may be erected within a rural area.

(2) Tourist-oriented directional signs may be erected within the corporate limits of a town or city with a population of less than 15,000 persons. If the consent of the local government is required, it shall be provided in writing to the franchisee.

(3) Tourist-oriented directional signs may be erected for an activity not visible and identifiable from the primary highway during the period the activity is operating and open to the public. For the purposes of this rule, "visible" means the activity or an on-premise sign can be clearly seen and readable from points established for stopping sight distance. "Identifiable" means that the activity's structure(s) , general developed area or on-premise sign(s) clearly conveys specific identification of the activity from points established for stopping sight distance. On-premise signs of 40 square feet or less are not considered in the determination of visible or identifiable as defined in this rule. General guidance for the points used to establish "visible" and "identifiable" shall be measured from the business approach intersection using as a minimum the following chart for stopping sight distance.

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���� Posted speed limit		Estimated stopping sight distance
������(in miles per hour)		(in feet)
����������� 25		150
����������� 30		200
����������� 35		250
����������� 40		325
����������� 45		400
����������� 50		475
����������� 55		550

In areas without a posted speed limit, the maximum distance used for the purposes of determining visibility shall be 600 feet.

(4) An activity which is located more than 5 and less than 15 miles from a primary highway may request a waiver from the department for a tourist-oriented directional sign panel. The waiver shall be given when the activity provides a service different from services located within 5 miles of the intersection and where the activity is not located within 5 miles of another primary highway or interstate where specific service or tourist-oriented signing is available to it.