(1) Tourist-oriented directional signs shall have reflective blue background with reflective white legend and where there are intervening intersecting roadways, may display additional information such as "second right," "second left," "junction-Highway 2," etc., at the top. The signs shall be six feet wide and as high as necessary to accommodate a maximum of four individual panels. They shall meet the specifications provided in the contract between the department and the franchisee.

(2) The tourist-oriented directional sign panels shall contain space for two lines of legend in 6-inch letters, a directional arrow and distance to the activity. The legend shall be the activity name only; however, appropriate service or recreational symbols and logos may be used if reduced to appropriate size. Promotional advertising and symbols or logos resembling official traffic control devices are prohibited.

(3) When approved symbols or logos are used, they may not exceed the height of two lines of word legend. If used with a word legend, the symbol of logo shall be placed to the left of the word legend. Times of operation may be displaced on the tourist-oriented directional sign panel if necessary for the convenience of the motorist. When times of operation are displayed, they must be incorporated into the two lines of legend.