(1) The program requires that successful candidates:

(a) demonstrate knowledge of and apply press law, particularly as it affects the rights and responsibilities of student journalists;

(b) demonstrate knowledge of and apply the history, technological development, and impacts of the mass media;

(c) demonstrate knowledge of the functions of the news media in a democratic society and ensure students understand their role in preserving free and independent news media;

(d) demonstrate knowledge of the organizational structure of the news media and the value of news for todayꞌs media consumers;

(e) demonstrate knowledge of styles and purposes of journalistic forms, including news, features, columns, and editorials;

(f) demonstrate knowledge of and apply the concepts of accuracy, fairness, objectivity, and comprehensiveness in news reporting;

(g) demonstrate knowledge of and apply journalism ethics;

(h) demonstrate knowledge of precomposition strategies, including generating sources, determining angle, interviewing, and researching;

(i) demonstrate knowledge of and apply skills in using multiple drafts, conferences, and self-assessment as guides for revision and editing, matching language use and style with the intended audience;

(j) demonstrate a variety of publishing/production methods;

(k) demonstrate knowledge of and apply methods of effective evaluation of journalistic forms, including advertisements;

(l) demonstrate the values and skills needed to package multimedia products effectively using various forms of journalistic design with a range of visual, auditory, and interactive media;

(m) demonstrate the value of auditory, visual, still photography, and photojournalism to tell stories in compelling ways;

(n) develop a plan and apply strategies on how to recruit and develop a student journalism staff and demonstrate skills in leadership and group dynamics;

(o) demonstrate knowledge of and apply sound business practices for advertising, sales, consumer relations, bookkeeping, and circulation;

(p) create effective journalism programs by demonstrating sound practices in selecting, designing, organizing, and employing objectives, strategies, and materials;

(q) communicate components of curriculum and instruction to students, parents, lay audiences, and other educators;

(r) integrate a variety of instructional strategies, materials, and technologies appropriate to the breadth of journalism content and the individual needs of students;

(s) incorporate instruction in reading literacy and writing literacy in journalism as required by the Montana Content Standards, understanding that course organization needs to allow continuous student learning; and

(t) design a variety of assessment tools that guide students in assessing their learning.