(1) A vendor who desires to promote the sale of the vendor's brands of liquor through a representative must be the holder of a Montana vendor permit. To hold a permit, vendors must register at least one representative in accordance with ARM 42.11.211 through 42.11.215. The vendor shall apply for the registration of a representative on forms provided by the department.

(2) In considering an application for a vendor permit, the department shall review all matters pertaining to the general reputation of the vendor.